There seem to be more marketing channels than ever to help boost your business. However, which one of these approaches should you take to reach your audience? Well, many companies, big and small, have found success with direct mail in the Chicago area. Below are some of the most compelling reasons why you should add direct mail marketing to your business’s marketing mix.
1). Direct Mail Allows Targeted Communication to Your Market
The cost of marketing to your audience can get pricey, especially if you decide to run television, radio, or outdoor ads. However, direct mail marketing allows you to target a specific audience by a range of categories. You can use geographical targeting, you can use a lead list or you can target current customers. You can also reach an audience of 1,000 or 100,000. Direct mail simply gives your business better flexibility.
2). Direct Mail Marketing is Affordable Compared to Other Marketing and Advertising Channels
Chicago is known as one of the most expensive ad markets. That means you want to avoid running local television, radio or outdoor ads. Direct mail, on the other hand, is not as expensive to execute. That means you can save on your marketing budget and increase your profit margins. Plus certain Chicago printing services can provide you with an affordable estimate that can make your marketing budget go even further.
3). Direct Mail Can Be Measurable for Effectiveness
One of the big problems with many marketing executions is that you really don’t know if they work. With direct mail marketing, you can include coupons or coupon codes to see how effective your direct mail campaign will perform. This will allow you to refine your marketing campaign and get a better cost per conversion or cost per lead than other marketing approaches.
4). Direct Mail is Faster Than a Number of Other Marketing and Advertising Channels
Some marketing approaches can take months in order to execute and launch. When it comes to direct mail marketing, you can get your campaign up and running in mere weeks. That means you can get a jump on the competition and reach the Chicago market faster.
Direct mail marketing is one of the smartest options you can take in the Chicago market. From lower costs to better measurability and faster executions, direct mail can give your business the edge it needs. Best of all, there are a number of printing services in the Chicago area that can help you get started. Start with direct mail marketing and watch the results roll in.